Today, let’s learn about MyShell (SHELL) – an AI project that is being supported by many “big guys” in the industry.
What is MyShell (SHELL)?
MyShell (SHELL) – one of the most anticipated projects in 2025 – is an AI-powered platform that allows users to build, share, and own AI agents. The MyShell team wants to connect AI and Blockchain through Agentic Frameworks, open source models, and AI creative communities. Not only that, they also bring users entertainment and utility experiences powered by AI, while allowing users to co-own the platform.

Advantages and potential of MyShell
Unlike many other projects that only focus on launching tokens and then thinking about products, MyShell focuses on building a solid foundation from the beginning. Since 2024, the project team has focused on developing infrastructure for AI innovation services, and now they have 5 million users, 200,000 AI creators, with more than 20,000 AI agents created.
Some creators on MyShell have even earned up to $4,000 per month, proving that the project’s model is indeed viable.
Here are some of the advantages and potential of My Shell:
- IDO success: The $SHELL token IDO, with a valuation of just $20 million – extremely low by industry standards – was a huge success. Lower than the valuations from venture capital (VC) funds, the IDO offered an 8x potential increase in the amount raised, bringing huge benefits to the holding community. Despite being oversubscribed 114 times, each participant still received around 900 $SHELL – equivalent to $800 at current prices – which made the community extremely happy. This shows that mass participation and community satisfaction can go hand in hand, creating a new standard for the industry.
- Unique Merit: $SHELL combines the strengths of both VC-backed tokens and meme coins: holding IDOs with low valuations to encourage early participation from the community, leveraging the “meme” effect of the $SHELL token, and using VC capital to directly invest in product development. They are redefining the concept of true value investing, moving away from the traditional labels of VC token projects.
- Team’s pragmatic mindset: The MyShell team operates with a pragmatic product mindset, which is different from traditional VC-backed Web3 token projects. CEO Ethan published an article earlier this year discussing how to balance creators, users, and investors. Their approach is to build solid infrastructure, attract developers, and then use tokens to fuel ecosystem growth. The $SHELL token is designed to facilitate payments between creators, consumers, and funders, providing real value and facilitating fair price discovery on a solid product platform.
- Incredible Speed: MyShell supported DeepSeek V3 and integrated DeepSeek R1 in just 4 hours, becoming the fastest project in the BSC ecosystem to deploy and respond to the DeepSeek model. This impressive speed has been recognized and supported by CZ.
- Contrary to the general trend: While many other AI tokens only focus on creating hype through meme coins without any real products, MyShell has launched a vibrant platform. In particular, the no-code development framework ShellAgent has significantly optimized the development process. Combining the infrastructure/developer/ShellAgent model, they also provide support such as computing resources, model storage, and API calls. Driven by the basic principle, MyShell constantly optimizes and improves from the perspective of the creator.
- BNBChain’s strategic vision: In 2024, BNBChain proposes the vision of “AI First Chain”, aiming to integrate AI into every aspect of business decisions and ecosystem development. The goal is to make BNBChain a center of deep integration of AI and crypto innovation. MyShell, as a representative of BNBChain’s AI landscape, combines the practical spirit of a startup with the innovative attitude of the Web3 team. In 2025, agent tokenization will be the main focus of the team and is worth watching for investors.
- Committed to the original vision: MyShell remains true to its original purpose, always putting product development first. From the CEO’s long-term perspective to the team’s proactive approach to staying ahead of AI advancements, MyShell demonstrates a rare dedication to entrepreneurship and continuous product improvement. In an increasingly noisy industry, their focus on sustainable and meaningful product development truly stands out.
Highlights
Open Source Leadership: MyShell is a pioneer in open source AI with flagship models such as MeloTTS and OpenVoice. MeloTTS is the most widely used model in 2024, reaching 20 million downloads, while OpenVoice has 30,000 stars on GitHub, ranking in the top 0.03% of open source AI projects.

Three AI Creation Modes: The platform offers three modes for creating AI agents, suitable for all skill levels. ShellAgent is the most powerful and flexible Agentic Framework, launched in September, allowing users to build AI agents as easily as playing a game. Users set up States, connect Widgets, and the agent is ready to deploy. Since launch, the number of creators has increased by 240%.

Profitable Investment Assets: MyShell commercializes high-quality AI agents into investable assets, bringing sustainable benefits to both creators and investors.
There are currently over 200,000 AI agents deployed on MyShell, with 170,000 active creators contributing.

Product Upgrade
MyShell has just announced major updates to its products.

- Open ShellAgent Protocol: MyShell breaks new ground with this protocol, enabling seamless visualization, no-code process automation, and full write access for the extension. This removes technical barriers, increases productivity, and expands the number of models from 300 to virtually unlimited. Developers from fields like healthcare, law, and data can now contribute to AI models, fostering cross-industry collaboration.
- Comprehensive IM Integration: Integration with X revolutionizes intelligent automation, enabling code-free AI agent deployment across social and decentralized platforms. With real-time data processing, adaptive workflows, and cross-platform scalability, developers can easily automate complex interactions, enhance user engagement, and optimize decisions.

- On-chain Adaptation: This update provides a breakthrough opportunity for thousands of creators to attract users and traffic. Based on previous experience of attracting 200,000 users with just one app, any agent can now be active on social networks, bringing massive attention and growth to the crypto x AI ecosystem.
- Deeply Adaptive: MyShell ushers in a new era of intelligent, automated blockchain interactions. With modular wallet functionality, multi-chain support, and pioneering on-chain AGI, developers can create personalized, autonomous agents to handle complex blockchain tasks. This simplifies asset management, optimizes cross-chain experiences, and drives more efficient decentralized applications.

- Future Vision: These advancements underscore MyShell’s commitment to multi-chain integration and decentralized development. ShellAgent’s IM integration and on-chain wallet module enable developers to create automated, user-friendly applications without extensive programming skills. These updates pave the way for on-chain automated agents and AGI, blurring the lines between traditional and decentralized solutions. MyShell’s vision of a smart, decentralized ecosystem encourages collaboration, driving innovation and efficiency in decentralized platform development.
MyShell (SHELL) – 10th Project on Binance HODLer Airdrop
Binance Says MyShell (SHELL) Will Be the 10th Project on the HODLer Airdrop.
Users who staked their BNB into Simple Earn and/or On-Chain Yields products from 07:00 February 14 to 06:59 February 19 (UTC) will receive an airdrop of SHELL tokens.
SHELL tokens will then be distributed to users’ spot wallets 1 hour before the listing. Binance will list SHELL at 20:00 on February 27, opening trading for BTC, USDT, USDC, BNB, FDUSD, and TRY pairs.

SHELL will be listed on Binance as a “seed tag”. This type is used to classify cryptocurrency projects that are usually in the early stages of development and may not have a working product yet, and cryptocurrencies listed in this form also have high risks.
Token Distribution
- Private Sale: 29%
- Binance Web3 Wallet IDO: 4%
- Binance HODLer Airdrop: 5%
- Binance Wallet Airdrop: 1%
- Marketing: 2.5%
- Ecosystem and Treasury: 8.5%
- Community Incentive: 30%
- Team: 12%
- Advisors: 3%
- Liquidity: 5%
Key metrics

Tokens are used for:
- Payment: Acts as a trading pair for new assets on the platform.
- Product Access: Give users access to premium features at a discounted price
- Promotion: Give AI creators the tools to promote their content.
- Governance: Allows users to participate in shaping the future of MyShell through voting rights.
Roadmap
Route traveled:

Current route:
Q1/2025:
- Introducing interactive agent builder through natural language.
- AI hackathon and trading festival.
- ShellAgent integrates on-chain and social media.
- Develop a next-generation general agent infrastructure to act as a data flywheel, enabling scalable agent training using the entire digital world data.
Q2/2025:
- Develop scalable agent reinforcement learning methods to teach AI agents how to live, learn, reason, and create in the digital world at internet scale.
Investment fund
The project has raised over $16 million from prominent investment funds such as Binance Labs, Dragonfly, Delphi Ventures, Bankless Ventures, Maven11 Capital, Nascent, Nomad Capital, and OKX Ventures.

Team
The MyShell project currently has a team with many people who have worked in the fields of technology and AI. The three co-founders of the project are Rick, Zengyi Qin and Ethan Sun.
Rick and Ethan Sun previously worked on several other projects before focusing on MyShell, and have co-founded tech startups like ATP.CLUB…
Zengyi Qin has a PhD from MIT.
Partner
update…
Community
Summary
So I have introduced to you about MyShell. Hope you have grasped the basic information about the project. Because investing in the cryptocurrency market is always risky, so please research carefully before making an investment decision.